QHCT, at the heart of your employer brand

We're all used to consulting reviews before choosing a restaurant, hairdresser or hotel for our vacations. With the rise of digital technology, this practice is now spreading to the world of work. Think your business is safe? Think again! Your employer brand is increasingly influenced by theemployee experience and well-being in the workplace.

Employer branding, an emerging concept

Just a few years ago, we didn't hear much about employer branding. But the criteria by which employees choose an employer have changed. Today, well-being at work and the employee experience are top priorities, sometimes surpassing salary or the company's reputation. A Monster survey reveals that 42% of French people give priority to the meaning of work over salary. For an attractive employer brand, it's crucial to show that your employees are evolving in a fulfilling environment.

The impact of employees on your employer brand

Ambassadors for your employer brand

Long gone are the days when the brand alone had power over its image. Today, employees' opinions are even more important: and so much the better. Employees who are satisfied with their working conditions become valuable ambassadors for your employer brand. On the other hand, negative testimonials can damage your reputation.

And disgruntled employees no longer hesitate to share their criticisms publicly. Accounts such as Balance Ton Agency or Balance Ta Startup have become popular platforms for expressing dissatisfaction. Fortunately, the impact goes both ways, and many employees who are happy at work don't hesitate to let it be known. It's a good idea to keep in mind if you want to enhance your brand image.

enps for your employer brand

Word-of-mouth is the best advertising in the world. Much more effective than when you promote yourself! So knowing whether your employees recommend you or not is an important piece of data today. That's why the enps score (Employee Net Promoter Score) is so popular today. This essential KPI measures the likelihood of your employees recommending your company as a place to work. All it takes is one question to find out.

How can you improve your employer brand through QWL?

Identify your areas for improvement

To optimize your employer brand, start by identifying areas for improvement in your QWL. All you have to do is listen to your employees. If they point out areas for improvement, take them into account. It may even be a positive sign of their commitment. At Moha, we use questionnaires to assess different aspects of QWL, such as work organization and managerial practices, to guide you in your improvement actions.

Take care of your teams every day

For your employees to become enthusiastic ambassadors of your employer brand, it's essential to offer them a quality working environment. When your teams are satisfied, they share their positive experience simply and naturally. For example, in one company we worked with, employee satisfaction led to numerous unsolicited job applications. So, well-being radiates, and that's the best thing that can really contribute to your employer brand.

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The QVCT approach made simple

At Moha, we can help you set up an effective QVCT approach and earn our Happeople label, doubling the impact on your employer brand and making all your commitments shine through.