We've all consulted reviews when choosing a restaurant, hairdresser or hotel for our vacations. This practice, well established in our habits, especially since the advent of digital technology, is now making its way into the world of work.
And if you thought you were spared as a company, think again! That's where you need to focus all your attention: because your employer brand is increasingly dependent on theemployee experience!
In addition to having a good salary, or being in a prestigious company to brag about, another criterion is playing an increasingly important role in employees' choice of company. And this criterion is as simple as can be: it's quite simply well-being. As we told you in our article on "The 5 signs that your company is a good place to work", meaning at work comes first, before salary, for 42% of French people (Monster survey).
How do you show that you're a company where people feel good, and where they can develop in the best possible conditions? Well, simply through those who represent you best: your employees!
Long gone are the days when the brand alone had power over its image. Today, employees' opinions are even more important: and so much the better. If your employees are satisfied with their working conditions, there's no better relay than them to extol the virtues of your company! But for others, watch out for the bad buzz...
Employees unhappy with their working conditions are speaking out in public! As you've probably seen, accounts such as Balance ton Agency or Balance ta Startup receive dozens of testimonials every day. And it's not for lack of warning: the well-being or malaise of employees will always have an impact on the company. But don't worry: if you take care of your teams' well-being, the opposite can happen! Fortunately, the impact goes both ways, and many employees who are happy at work don't hesitate to make this known. It's a good idea to keep in mind if you want to enhance your brand image.
When it comes to theimpact of happy employees at work, this is an emerging trend that's right up there with the times. We all agree: when it comes to a brand's products, it's the customers who speak best about them? Well, it's the same in the job market! Where UGC (User Generated Content) is enjoying great success, companies are adapting it to their own taste by getting their employees to talk.Employee Advocacy is all about turning your employees into true ambassadors for your company. Much more effective than promoting yourself! In addition to social networks, more and more platforms are being developed to enable employees to give their opinion about their company.
Hiring candidates agree on this point: it's safer to trust the word of employees than that of the company itself (no offense!). And it's an increasingly common practice to ask current employees directly what they think of their company, before applying. Because when you want to be sure of a company's overall atmosphere, you might as well ask the people who witness it every day! At Moha, for example, this is what Kevin, our Business Developer, did before joining us. This practice, which is ultimately very human, leaves less room for disappointment, and also reduces the turnover rate.
As you can see, there's no point relying entirely on external communications to enhance your company's image. It's better to provide the best conditions for your No. 1 ambassadors: your employees!
There will always be things to change! So if your employees point out areas for improvement, don't panic just yet. It may even be a sign that your company is a good place to work. The trick is not to ignore them.
And if, on the surface, you don't see what you could change, it's always a good idea toask your employees- you never know! At Moha, our customers can send out questionnaires to their employees, to highlight the issues that need to be given priority. With a score for each dimension (work organization, managerial practices, etc.), it's easy to identify what you need to do toimprove the well-being of your teams.
Of course, if you want your employees to be your best ambassadors, all you have to do is provide them with the best working conditions. The rest will come naturally, and they'll probably talk about you without even being invited. Because positive things can be shared too! For example, in one of the companies we support (1+1=3), the human resources manager feels this: "Many people recommend their company to their friends and family, and we get a lot of unsolicited applications". Which just goes to show that well-being radiates, and is the best thing that can really contribute to your employer brand.
So the way forward is clear, and we'll help you get there! We support companies in setting up their QLWC (Quality of Life and Working Conditions) approach. In fact, we can even help you obtain our Happeople label, so you can kill two birds with one stone when it comes to your employer brand!
Convinced? Make an appointment to discuss it.
